Founder Vanessa approached Jobin Design to develop packaging for her snack food company, Vita Pura. Her first product launch was Brazilian Cheese Bread in multiple flavors. Given that this snack is not well known in the US market, our challenge was to create packaging that was appealing to a broad audience in terms of ethnic background, gender and age, regardless of their familiarity with the product. We developed a color family to distinguish between the different flavors offered.